How Plastr works
Plastr is the marketplace for sponsoring anything. People list the sponsor space they already have (cars, gear, studios, seasons, events, projects) and brands buy it.
Four beats, start to finish
Most sponsorships die somewhere between the handshake and the invoice. Plastr runs the whole thing on rails, and the money moves in the order the work actually happens.
List it: Turn what you already have into a listing
A car that runs twelve events. A studio wall that is in every frame. A season, a tour, a festival, a build. Photograph each spot, mark the exact area a sponsor buys, and add supporting photos that show it in context. You set the prices, and we show your take after the flat 10% fee before you publish anything. Publishing is instant, and a person reviews every listing after it goes live.
Sell it: A brand buys a placement or a package
A sponsor picks an item, pays by card, then sends their logo and details. Plastr charges that card once, as merchant of record, and the order freezes what was sold: exactly what you promised, the term, and the exact proof that will be required. Nothing is produced until you accept the sponsor and what they sent, and you can decline a sponsor you do not want.
Build it: Draw eligible production funds up front
Vinyl, embroidery, banners, jerseys, print and booth space cost money before the placement exists. So part of your proceeds can be released as production money once you accept the sponsor's details and every condition below is met. It is your own money, early, and it is committed to producing this sponsor's placement.
Deliver it: Finish it, prove it, take the rest
Do the thing you sold, then send the proof that item requires: a photo, a screenshot, or the published link. The sponsor has 3 days to approve it or ask for a fix; if they do neither, the order is treated as approved. When it is approved, the rest of your proceeds is released and the order is complete.
Sell a physical sponsor spot
New listings sell a named spot on something you own or in the background of your content. Give each spot its own price and several photos. Multiple squares can share the same setup photo.
Existing package sponsorships remain available on their original listings. Creating new package listings is currently unavailable. Older package drafts can be downloaded and saved separately before continuing with physical spots.
Where the money goes
A sponsor is charged once, by Plastr. We keep a flat 10% platform fee; the rest is the creator's proceeds, and it reaches them in up to two payments. A production advance is a share of those proceeds (never of the sponsor's gross) and the two always add up to the proceeds exactly. No listing fees, no hidden processing surprises.
A worked example
A $1,200 placement. Plastr's 10% fee is $120, so the creator's proceeds are $1,080. This listing asked for half of those proceeds up front; what actually moves before delivery depends on what the creator has already delivered.
| Seller history | Ceiling | Advance | After delivery |
|---|---|---|---|
| First sponsorship, nothing delivered yet | 25% of proceeds | $270 | $810 |
| One or more delivered sponsorships | 40% of proceeds | $432 | $648 |
| Three or more delivered, $2,500+, no disputes | 50% of proceeds | $540 | $540 |
On a first sponsorship the listing's request for 50% is cut to 25%: $270 for production, $810 after the sponsor approves. An advance is never more than half of a creator's proceeds, whatever the history. A creator can also ask for nothing up front, and then the whole $1,080 arrives after delivery.
What has to be true before an advance moves
All of it, every time. Plastr runs the same checklist on every attempt to release an advance, and nothing moves until the last box is ticked.
- The sponsor has paid. The card charge has settled on Plastr's account.
- Artwork is accepted. The sponsor sent usable artwork and it was accepted. Rejected or missing artwork stops everything.
- You accepted the sponsor. You are never advanced money against a brand you have not agreed to carry.
- The listing is live. A suspended listing releases nothing.
- Your payouts are set up. Stripe transfers have to be active on your account before money can move.
- No dispute on the payment. An open dispute freezes both payments until it closes.
- The 48-hour hold has passed. A short rest after payment that covers settlement and early fraud signals.
- Plastr has not put a hold on it. Anything at $2,500 or above is approved by a person before it moves.
Sponsorships below $25 are not sold here, and anything at $10,000 or above is arranged with Plastr rather than charged instantly. The full mechanics, including what happens when things go wrong, are in our terms.
Delivery, and what proves it
A podcast ad read is not proved with a photo of a sticker. Every item on a listing carries its own delivery method and its own proof requirement, agreed before a sponsor pays and frozen onto the order so it cannot change afterwards.
| Delivery | Proof before the final payout |
|---|---|
| Physical placement | Upload a clear photo of the placement applied to the object. |
| Digital placement | Upload a screenshot showing the logo in place. |
| Content post | Paste the public link to the published post. |
| Event presence | Upload a photo of the sponsor's presence at the event. |
| Ad read | Paste the episode link, with the timestamp of the read. |
| Newsletter inclusion | Paste the public archive link for that issue. |
| Logo placement | Upload a screenshot or photo showing the logo where it was sold. |
| Shoutout / mention | Paste a link to the post, clip, or episode with the mention. |
| Something else | Describe what you delivered and attach anything that shows it. |
For sponsors
Four questions worth a straight answer before you spend anything.
What am I sponsoring?
Exactly what the listing says and nothing implied around it: a named spot on a named object, or a named package of promotional work, for a stated term. The item's delivery method and its proof requirement are shown before you pay and are frozen onto your order, so neither can change afterwards.
Who will see it?
Every listing describes where it appears and how often. Those audience numbers are the creator's own, and we label them owner-reported wherever they appear. Only evidence Plastr has actually looked at is ever described as reviewed. A number typed into a form is never called verified.
What exactly do I get?
Exactly what you bought, for the full stated term, plus a link from the listing page and a Plastr brand page collecting everything you sponsor. When it is delivered you get the proof: the photo, the screenshot, or the published link.
When is my money released?
Your card is charged once. If the listing carries a production advance, that share of the creator's proceeds is released to them after your artwork is accepted, and it is committed to producing your placement. Everything else stays with Plastr until you approve delivery (or the 3-day review window closes). If the creator does not deliver, or misrepresented what they sold, you are refunded in full and we pursue the released advance from them. Every case is on the refund policy page.
What keeps it legit
A person reviews every listing after it goes live, and the creator accepts sponsor details before anything is produced. The sponsor reviews the proof before the final payout, and Plastr steps in if the two sides disagree. Real activity only: no fake counters, no invented sponsors, and marketplace totals come from the database. Owner-reported reach is labelled owner-reported. Plastr's own example listings are labelled as examples everywhere they appear and never count as live supply. Read the rules for what is allowed and what is not.
Who's behind this
Plastr is built and operated by Ames Create, a creator-marketing company in Indiana. More on the about page; questions go to contact and a human answers.