The third-floor fridge

Ninety engineers open this door every day. It is completely blank.

Theo BrandtBrooklyn, NYOffice mini fridge

Opened 140 times a day · owner-reported

700

Customers / week

Campus reach

50 hrs

Public hours / week

Owner-reported by the creator.

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1. Side panel $250

The side facing the walkway. Seen from further away than the door, by everyone walking past.

Full season · Available

Ways to sponsor

Every one says where it goes, how often it is seen and how long it lasts.

Fridge door

$400

The door itself, at eye level for anyone reaching in.

Appears ~140 opens a day · ~90 engineers on the floor · Monday to Friday.
About 15 × 20 in.
Printed removable vinyl, cut to the door panel.
A full season, about six months.

Vinyl on the door for six months
~140 opens a day, Monday to Friday
Comes off clean at the end

Side panel

$250

The side facing the walkway. Seen from further away than the door, by everyone walking past.

Appears ~140 opens a day · ~90 engineers on the floor · Monday to Friday.
About 15 × 20 in.
Printed removable vinyl, cut to the side panel.
A full season, about six months.

Create a listing like this

$400

in sponsorships sold

sponsor

1 still openFull season terms

Why it's worth sponsoring

A sponsor on the office mini fridge sits in front of 3K x followers.

Who sees it

Who sees it: Software engineers and startup operators · Brooklyn

~140 opens a day · ~90 engineers on the floor · Monday to Friday Engineers and startup people who work on this floor. Absurdly targeted, very small.

Customers or foot traffic per week: 700Owner-reported
Campus / workplace population: 90Owner-reported
Hours per week in public view: 50 hrsOwner-reported
X followers: 3KOwner-reported
Profession / industry: Software engineers and startup operatorsOwner-reported
Top cities: Brooklyn, NYOwner-reported

Why I'm doing this

This is the mini fridge on the third floor of my building, which is a coworking floor with about ninety engineers on it. I counted: it gets opened around a hundred and forty times a day, and every single person opening it stares at a blank white door for four seconds. Nobody has ever put anything on it. I have permission from the building. Vinyl comes off clean.

Already on board

An example, not a live listing

Kestrel Tools

Fridge door

Theo Brandt

@thirdfloorfridge · Brooklyn, NY

Listings publish instantly and are reviewed by a person after they go live; every sponsor logo is accepted by the creator before anything is produced with it.

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