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Office mini fridge
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The third-floor fridge

Theo BrandtBrooklyn, NYOffice mini fridge

Ninety engineers open this door every day. It is completely blank.

700
Customers / week
90
Campus reach
50 hrs
Public hours / week

Owner-reported by the creator.

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Office mini fridge — Fridge door

Ways to sponsor

Every one says where it goes, how often it is seen and how long it lasts.

Upper door

$400

Eye level for anyone reaching in.

  • Appears ~140 opens a day · ~90 engineers on the floor · Monday to Friday.
  • A full season — about six months.
  • Vinyl at eye level for six months
  • ~140 opens a day, Monday to Friday
  • Comes off clean at the end
Sponsored by Kestrel Tools

Lower door

$250
  • Appears ~140 opens a day · ~90 engineers on the floor · Monday to Friday.
  • A full season — about six months.
$400
in sponsorships sold
1
sponsor
1 still openFull season terms

Why it's worth sponsoring

A sponsor on the office mini fridge sits in front of 3K x followers.

Who sees it

Who sees it — Software engineers and startup operators · Brooklyn

~140 opens a day · ~90 engineers on the floor · Monday to Friday Engineers and startup people who work on this floor. Absurdly targeted, very small.

Customers or foot traffic per week
700Owner-reported
Campus / workplace population
90Owner-reported
Hours per week in public view
50 hrsOwner-reported
X followers
3KOwner-reported
Profession / industry
Software engineers and startup operatorsOwner-reported
Top cities
Brooklyn, NYOwner-reported

Why I'm doing this

This is the mini fridge on the third floor of my building, which is a coworking floor with about ninety engineers on it. I counted: it gets opened around a hundred and forty times a day, and every single person opening it stares at a blank white door for four seconds. Nobody has ever put anything on it. I have permission from the building. Vinyl comes off clean.

Already on board

Illustrative — this is an example
Kestrel Tools
Kestrel Tools
Upper door

Theo Brandt

@thirdfloorfridge · Brooklyn, NY

Every listing on plastr is read by a person before it goes live, and every sponsor logo is reviewed before it goes on anything.

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Lower door
$250
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