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Laptop lid + weekly coffee-shop route
LaptopExample

Cassie's coffee-shop laptop

Cassie NowakIndianapolis, INLaptop lid + weekly coffee-shop route

Not famous. Just sat in five Indianapolis coffee shops a week with the lid facing the room.

15 hrs
Public hours / week
8
Venues
13K
Instagram followers
31K
Avg. Reel views

Owner-reported by the creator.

Sponsorships from $1504 spots open

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Laptop lid + weekly coffee-shop route — Laptop lid

Ways to sponsor

Every one says where it goes, how often it is seen and how long it lasts.

Laptop lid

$200

The whole lid. One sticker, facing the queue, for six months.

  • Appears ~15 hrs/week open in public rooms · 8 shops in rotation · 12.5k on Instagram, nearly all local.
  • A full season — about six months.
  • Die-cut sticker on the lid for six months
  • ~15 hrs a week facing a room in this city
  • In the table photo on every review post
  • Named in the post the week it goes on
$1,200
in sponsorships sold
4
sponsors
4 still openFull season terms

Sponsor a post instead

Content, not a physical spot
Biggest

Monthly coffee-shop package

5 available
$750
Full season

A month of coffee-shop content with your name on it.

What you get
  • Named in four weekly review posts
  • One dedicated Reel from your shop or with your product
  • Two Stories a week for the month
  • All photos delivered for your own channels

Content post · you will get proof it happened

On the table for a month

4 available
$250
Full season

Your product sits on the table in the review photos for a month.

What you get
  • In the table shot of four weekly reviews
  • One line about it in each caption
  • Photos delivered at the end of the month

Content post · you will get proof it happened

Story inclusion

9 available
$150
Full season

Your shop or your product in one Story from wherever I am working that day.

What you get
  • One Story, tagged and linked
  • Shot in a real room, not a flat lay
  • Sent to you afterwards for your own use

Content post · you will get proof it happened

Why it's worth sponsoring

A sponsor on the laptop lid + weekly coffee-shop route sits in front of 31K Reel views, mostly indianapolis food.

Who sees it

Who sees it — Indianapolis food

~15 hrs/week open in public rooms · 8 shops in rotation · 12.5k on Instagram, nearly all local Indianapolis food and coffee people, 22–40. Local roasters, restaurants, and anyone selling to this city.

Hours per week in public view
15 hrsOwner-reported
Venues / locations
8Owner-reported
Instagram followers
13KOwner-reported
Instagram Reel views (avg)
31KOwner-reported
Instagram Story views (avg)
4.8KOwner-reported
Niche
Indianapolis foodOwner-reported
Instagram · @cassieindycoffee

Why I'm doing this

I am not a big account. Twelve and a half thousand people follow me and nearly all of them live within an hour of Indianapolis. What I do is coffee shops: I review a new one every week, and I work out of three regulars the rest of the time. The review is always the same three things, which is why people read it — the coffee, the room, and whether you can actually get anything done in there. That means I sit at a table in a busy room about fifteen hours a week with the laptop lid facing everyone in the queue. Monday and Wednesday I am at the shop on College, Thursday I am downtown, Saturday is wherever the week's review is. The lid is in the photo of every review post, because the table is the shot. A national brand should not sponsor this. A local roaster, a credit union that wants people under thirty, a co-working space, a bag maker — that is who this is for. One sticker for six months costs less than a single boosted post, and unlike the boosted post it is sitting in the room with the people you want.

Already on board

Illustrative — this is an example
Cardinal Provisions
Cardinal Provisions
Monthly coffee-shop package
Ridgeline Coffee
Ridgeline Coffee
Story inclusion

Cassie Nowak

@cassieindycoffee · Indianapolis, IN

Every listing on plastr is read by a person before it goes live, and every sponsor logo is reviewed before it goes on anything.

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Laptop lid
$200
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Cassie's coffee-shop laptop — example campaign · plastr